Your magazine

Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you might as well pack your bags and choose another career. That’s how crucial it is. But sometimes, you can know your audience super well, and you just get…stuck. It’s happened to even the best of businesses. Your product development, marketing, and launch could all be on point, and everything could still go belly up. Maybe you’re only getting a few sales, so you get demotivated. Is your product really good after all? Could you be doing something better? What gives?  The answer might be that you don’t understand your product adoption curve. If that term doesn’t ring a bell for you, you owe it to yourself to read this article. And even if it does, you should still read this article. Because getting to know the product adoption curve and applying it in real life can turn your SaaS marketing around. You’ll be able to plan better, and you’l...

Abstract product adoption life cycle Traditional inventory models are mostly ignorant of the life cycle dynamics of a technology product; hence, they often fail to identify different dimensions of inventory research. This paper attempts to investigate the relationship between adoption behavior of customers using life cycle dynamics and associated trade credit policies in order to optimize the total inventory cost. The demand model used in this paper treats sales as a function of awareness diffusion and adoption. Awareness is considered as a function of feedback effects from users/customers. Retailer’s optimal strategies for short life cycle product under credit financing were determined analytically. Finally, numerical examples have been used to support the theoretical results. Theoretical results have further been used to gain some managerial insights.